The customer’s perception about the firm is that which they get through your corporate identity i.e. reflection of your services on their mind. This image is made by the services and the products that are offered by the firms. It is how the firms attitude is towards the client servicing. This whole process of the clients having an impression of your firm can be called as corporate identity.
There are certain tactics and certain strategies to be followed so that the company gets publicized and recognized in the market. Each company has its identity either through their name, logos, advertisement, etc. Such factors help in keeping an image and existence of your company in their mind, of the services and the products. Depending on this the conception of the firm is perceived in the mind of people. We, at Green Byte work for various big multinational companies that successfully exist in the market and build campaigns for increasing their brand image and identity. There are some companies which exist in the market since years but only a few people would be aware of their existence. What we believe is that it depends upon the different companies and their perception of people in their head.
The main reason for the people having images and perception of any firm is merely on the basis of corporate identity design. We follow high-end values and the principles through strategies matter the major factor is the corporate identity. All these values and principles are seen in our marketing media strategies that are followed by the company. It could be in the forms of visual ads, print ads, written, verbal or graphics that is used for the promotion of the brands product and the services. We craft these strategies well so that any company becomes a brand equity in the market which helps in the marketing their range of products and services.